Complementary
Maximum contrast — logos, CTAs, bold pairs
This approachable shade evokes a nostalgic sense of youthful whimsy and lighthearted creativity.
The popularization of grape-flavored products in the 20th century cemented this specific purple hue in cultural memory as a symbol of childhood treats.
Harmonious pairings from this color. Click any swatch to copy.
Copy any format — sRGB, print, and perceptual OKLCH.
WCAG 2.2 contrast for the pairings designers use most.
Readable body text at this size.
Use white text for body copy, labels, and controls.
All pairings
Shades, tints, and tones in 10% steps — built for real UI states.
Darker steps for hover, shadow, and pressed states.
How this color reads under common forms of color vision deficiency.
Perceptually closest named colors in the library.