Complementary
Maximum contrast — logos, CTAs, bold pairs
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Whites
Cascading White
Psychology
It evokes a powerful sense of newness and purity, stimulating clarity and an uplifting, expansive feeling.
History & Origin
The pursuit of pure white has driven advancements in pigment technology, with such bright whites symbolizing modernity and technological progress in the 20th century.
Combinations
Harmonious pairings from this color. Click any swatch to copy.
Values & Conversions
Copy any format — sRGB, print, and perceptual OKLCH.
CSS
Accessibility
WCAG 2.2 contrast for the pairings designers use most.
Recommended
Readable body text at this size.
19.35:1AAA
Use black text for body copy, labels, and controls.
✓ Small text✓ Large text
All pairings
Aa
White on color
1.09:1Fail
Aa
Black on color
19.35:1AAA
Aa
Color on white
1.09:1Fail
Aa
Color on black
19.35:1AAA
Variations
Shades, tints, and tones in 10% steps — built for real UI states.
Darker steps for hover, shadow, and pressed states.
Design token scale
50–950 ramp for systems workColor vision
How this color reads under common forms of color vision deficiency.
Similar colors
Perceptually closest named colors in the library.