Complementary
Maximum contrast — logos, CTAs, bold pairs
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Grays
Arctic White
Psychology
It promotes a sense of refreshing calm and invigorating purity, fostering an atmosphere of clarity and unadulterated simplicity.
History & Origin
This hue is often associated with modern design and technology, reflecting a desire for clean lines and a connection to untouched natural environments.
Combinations
Harmonious pairings from this color. Click any swatch to copy.
Values & Conversions
Copy any format — sRGB, print, and perceptual OKLCH.
CSS
Accessibility
WCAG 2.2 contrast for the pairings designers use most.
Recommended
Readable body text at this size.
17.39:1AAA
Use black text for body copy, labels, and controls.
✓ Small text✓ Large text
All pairings
Aa
White on color
1.21:1Fail
Aa
Black on color
17.39:1AAA
Aa
Color on white
1.21:1Fail
Aa
Color on black
17.39:1AAA
Variations
Shades, tints, and tones in 10% steps — built for real UI states.
Darker steps for hover, shadow, and pressed states.
Design token scale
50–950 ramp for systems workColor vision
How this color reads under common forms of color vision deficiency.
Similar colors
Perceptually closest named colors in the library.